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Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Nichols, Bridget Satinover; Flint, Daniel J. - In: Qualitative market research : an international journal 16 (2013) 3, pp. 253-275
Persistent link: https://www.econbiz.de/10009765594
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Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover; Schumann, David W. - In: Journal of marketing theory and practice 20 (2012) 4, pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
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Using subtle reminders of love to foster healthy snack choices
Raska, David; Nichols, Bridget Satinover - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 432-442
Persistent link: https://www.econbiz.de/10009690930
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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 886-908
Persistent link: https://www.econbiz.de/10009501084