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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
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2
The impact of insurer name changes on the demand for insurance
Cole, Cassandra R.
;
Fier, Stephen G.
;
Carson, James M.
; …
- In:
The journal of risk and insurance : the journal of the …
82
(
2015
)
1
,
pp. 173-203
Persistent link: https://www.econbiz.de/10011392981
Saved in:
3
Special issue: diversity in marketing education
Crittenden, Victoria Lynn
(
ed.
);
Davis, Cassandra
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012216660
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4
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
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5
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
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