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The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert - 2009
Persistent link: https://www.econbiz.de/10003785216
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The influence of digital divide frames on legislative passage and partisan sponsorship : a content analysis of digital equity legislation in the U.S. from 1990 to 2020
King, Jesse; Gonzales, Amy L. - In: Telecommunications policy : the international journal … 47 (2023) 7, pp. 1-16
Persistent link: https://www.econbiz.de/10014367170
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Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne; Madrigal, Robert - In: Journal of modelling in management 6 (2011) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10008989560