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USA
Markenartikel
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Brand
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Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran
;
Swaminathan, Vanitha
;
Ahluwalia, …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
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