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How advertisements mixing black and white actors affect consumer intent : perceived authenticity can strengthen responses to interracial advertising
Mai, Enping; Haytko, Diana L.; Taillon, Brian J. - In: Journal of advertising research 62 (2022) 3, pp. 252-270
Persistent link: https://www.econbiz.de/10013435302
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Interpreting political prediction market prices as probabilities : a study of a 2008 US presidential election market
Keller, Christopher M.; Mai, Enping; Kros, John F. - In: The journal of prediction markets 5 (2011) 3, pp. 27-41
Persistent link: https://www.econbiz.de/10009412194
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Gleaning : turning food waste at farms into marketable products
Kowalczyk, Christine M.; Taillon, Brian J.; Hearn, Laura - In: Food waste management : solving the wicked problem, (pp. 347-366). 2020
Persistent link: https://www.econbiz.de/10012108948
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The marketing of body image : a cross-cultural comparison of gender effects in the US and China
Parker, R. Stephen; Haytko, Diana L.; Hermans, Charles M. - In: Journal of business & economics research 6 (2008) 5, pp. 55-65
Persistent link: https://www.econbiz.de/10003764586
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Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.; Burris, Greg; Smith, Sarah M. - In: Journal of marketing for higher education 18 (2008) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
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What drives college-age Generation Y consumers ?
Noble, Stephanie M.; Haytko, Diana L.; Phillips, Joanna - In: Journal of business research : JBR 62 (2009) 6, pp. 617-628
Persistent link: https://www.econbiz.de/10003854671
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.; Haytko, Diana L.; Hermans, Charles M.; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
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Overall customer satisfaction with banking services (mobile, online, ATM, and bank teller) : comparison between the U.S. and China
Simmers, Christina S.; Rast, Rebecca; Schaefer, Allen D.; … - In: Services marketing quarterly 43 (2022) 2, pp. 226-239
Persistent link: https://www.econbiz.de/10013178036