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USA
Consumer behaviour
16
Konsumentenverhalten
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Sponsoring
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Sponsorship
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Sportmarketing
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Sports marketing
15
Professional sports
10
Profisport
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Advertising effects
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Marketing management
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Arbeitsgruppe
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Brand extension
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Fernsehwerbung
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Football
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Lizenz
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Markentransfer
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Cobbs, Joe
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McKelvey, Stephen
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Sport management review
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009315487
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2
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
3
The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
Saved in:
4
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
Saved in:
5
Is the grass greener? : switching costs and geographic proximity in the high status affiliations of professional baseball
Agha, Nola
;
Cobbs, Joe
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10011694283
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