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How do different product categories involve the retailer's assortment management strategies? : the case of the US

Ruiz-Real, Jose Luis; Uribe-Toril, Juan; Martín … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1311-1328

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This paper aims to analyse the role that different product categories play in consumer response to retail assortment. Hypotheses are tested in an online experiment using consumers...

Persistent link: https://www.econbiz.de/10015402992

Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]

Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003716315

Explorations in consumer culture theory

Sherry, John F. (contributor); Fischer, Eileen (contributor) - 2009

Persistent link: https://www.econbiz.de/10014499570

Competitive advantage, private-label brands, and category profitability

Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 154-172

Persistent link: https://www.econbiz.de/10009488949

Smart subcategories : how assortment formats influence consumer learning and satisfaction

Poynor, Cait; Wood, Stacy - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 159-175

Persistent link: https://www.econbiz.de/10003982973

The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making

Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29

Persistent link: https://www.econbiz.de/10003875396

The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods

Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012305417

Brands as means of self-expression : a cross-cultural comparison

Kuester, Sabine; Heß, Silke C.; Hinkel, Julia - 2008

Persistent link: https://www.econbiz.de/10003754978

Conscious Capitalism : eine Analyse der Initiative und der Grundkonzeption dargelegt am Beispiel von Whole Foods Market

Veldung, Susanne - 2017

Vor dem Hintergrund tiefgreifender gesellschaftlicher und wirtschaftlicher Veränderungsprozesse ergeben sich zunehmend Herausforderungen für die Unternehmens- und Markenführung. Dabei bestimmen zwei grundlegende Werte die Diskussion und eröffnen ein Spannungsfeld: Individualisierung -...

Persistent link: https://www.econbiz.de/10011625988

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International Journal of Management and Economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10015192080