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USA
Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of modelling in management
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne
;
Wang, Qiong
;
Blanchard, Simon J.
- In:
Journal of modelling in management
5
(
2010
)
2
,
pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
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2
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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3
The last name effect : how last name influences acquisition timing
Carlson, Kurt A.
;
Conard, Jacqueline Mary
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 300-307
Persistent link: https://www.econbiz.de/10009272181
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