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Welche Kunden sind wichtiger?
Avery, Jill; Steenburgh, Thomas J. - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 11, pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
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Target the right market
Avery, Jill; Steenburgh, Thomas J.; Martin, Roger L.; … - In: Harvard business review : HBR 90 (2012) 10, pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
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Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill; Caravella, Mary; Deighton, John; … - 2007
Persistent link: https://www.econbiz.de/10003440287
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Effort or timing : the effect of lump-sum bonuses
Steenburgh, Thomas J. - In: Quantitative marketing and economics : QME 6 (2008) 3, pp. 235-256
Persistent link: https://www.econbiz.de/10003765608
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The underdog effect : the marketing of disadvantage and determination through brand biography
Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 775-790
Persistent link: https://www.econbiz.de/10008856982
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Do bonuses enhance sales productivity? : a dynamic structural analysis of bonus-based compensation plans
Chung, Doug J.; Steenburgh, Thomas J.; Sudhir, K. - 2013
Persistent link: https://www.econbiz.de/10009712367
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Allocating marketing resources
Gupta, Sunil (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003722769
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Allocating marketing resources
Gupta, Sunil; Steenburgh, Thomas J. - In: Marketing mix decisions : new perspectives and practices, (pp. 3-37). 2008
Persistent link: https://www.econbiz.de/10003769428