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Guo, Chiquan; Wang, Yong Jian - In: International journal of consumer studies 33 (2009) 6, pp. 644-651

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Wang, Yong Jian; Cruthirds, Kevin W.; Baeza, Miguel A. - In: Competitiveness review : an international business … 20 (2010) 4, pp. 322-332

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Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331

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