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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Cover Image
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François; Richelieu, André; Kozak, Robert - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 712-734
Persistent link: https://www.econbiz.de/10009576040