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USA
Consumer behaviour
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Brand management
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Paswan, Audhesh
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Sun, Qin
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Zolfagharian, Mohammad Ali
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Boakye, Kwabena G.
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The journal of brand management : an international journal
2
Decision sciences : DS
1
Journal of retailing and consumer services
1
Services marketing quarterly
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Consumer perceptions of service innovativeness and personal control
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10003953055
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2
Country branding using product quality
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
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3
College students consumption of credit cards
Blankson, Charles
;
Paswan, Audhesh
;
Boakye, Kwabena G.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
7
,
pp. 567-585
Persistent link: https://www.econbiz.de/10009668457
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4
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
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5
Toward a contextually anchored service innovation typology
Paswan, Audhesh
;
D'Souza, Derrick Eron
;
Zolfagharian, …
- In:
Decision sciences : DS
40
(
2009
)
3
,
pp. 513-540
Persistent link: https://www.econbiz.de/10003885989
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6
An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit
;
Amos, Clinton
;
Paswan, Audhesh
;
Holmes, Gary
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
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