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USA
Corporate social responsibility
45
Corporate Social Responsibility
41
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Consumer behaviour
34
Firmenimage
7
corporate social responsibility
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Sen, Sankar
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Bhattacharya, C. B.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
MIT sloan management review
1
Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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You like what I like, but I don't like what you like : uniqueness motivations in product preferences
Irmak, Caglar
;
Vallen, Beth
;
Sen, Sankar
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 443-455
Persistent link: https://www.econbiz.de/10008662504
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2
Indulgence or self-control : a dual process model of the effect of incidental pride on indulgent choice
Wilcox, Keith
;
Kramer, Thomas
;
Sen, Sankar
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009160925
Saved in:
3
Using corporate social responsibility to win the war for talent
Bhattacharya, C. B.
;
Sen, Sankar
;
Korschun, Daniel
- In:
MIT sloan management review
49
(
2007/08
)
2
,
pp. 37-44
Persistent link: https://www.econbiz.de/10003786504
Saved in:
4
Convergence of interests : producing social and business gains through corporate social marketing
Bhattacharya, C. B.
(
contributor
);
Du, Shuili
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003747486
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