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Selective marketing to environmentally concerned wine consumers : a case for location, gender and age

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One size does (obviously not) fit all : using product attributes for wine market segmentation

Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106

psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the … into four segments on the basis of psychographic characteristics such as involvement, subjective knowledge, innovativeness …-sensitive) differ significantly in terms of their preferences towards wine and psychographic characteristics, suggesting that a mass …

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