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The effect of eWOM on movie sales considering competition and culture
Lee, Jungwon
;
Park, Cheol
- In:
Asia marketing journal
26
(
2024
)
2
,
pp. 60-76
Persistent link: https://www.econbiz.de/10015398962
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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3
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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