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Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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Multinationales Unternehmen
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out-of-home advertising
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billboards
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Baack, Daniel W.
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Baack, Donald
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Singh, Nitish
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Wilson, Rick T.
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Kwon, Ik-whan G.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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Journal of promotion management : JPM
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The American journal of economics and sociology
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ECONIS (ZBW)
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1
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
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2
Airport advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10003708167
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3
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
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4
The effectiveness of legislation controlling gun usage : a holistic measure of gun control legislation
Kwon, Ik-whan G.
;
Baack, Daniel W.
- In:
The American journal of economics and sociology
64
(
2005
)
2
,
pp. 533-547
Persistent link: https://www.econbiz.de/10002864669
Saved in:
5
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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