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Establishing the validity and measurement equivalence of core marketing concepts in the emerging market economies of Africa is a key step in assessing the transferability of modern marketing theory and managerial practice to these countries. However, measurement equivalence issues are rarely...

Persistent link: https://www.econbiz.de/10014842672

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Exporting: does sales volume make a difference? : reply

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Corporate social responsibility : an empirical investigation of US organizations

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How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm

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