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Wijnholds, Heiko de B.; Little, Michael W. - In: Journal of internet commerce 6 (2007) 1, pp. 119-138

Persistent link: https://www.econbiz.de/10003492712

Regulatory and marketing challenges between the US and EU for online markets

Wijnholds, Heiko de B.; Little, Michael W. - In: Advances in electronic marketing, (pp. 229-245). 2005

Persistent link: https://www.econbiz.de/10003168536

Product strategy in harsh economic times: Subway

Pitta, Dennis A. - In: The journal of product & brand management 19 (2010) 2, pp. 131-134

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Ethical issues across cultures: managing the differing perspectives of China and the USA

Pitta, Dennis A.; Fung, Hung‐Gay; Isberg, Steven - In: Journal of Consumer Marketing 16 (1999) 3, pp. 240-256

US marketers know the US standard of ethics. However, that standard can lead to ethical conflict when Americans encounter the emerging market giant, China. As smaller US companies enter China, the potential for ethical conflict increases. Reducing that potential requires knowledge. Knowing the...

Persistent link: https://www.econbiz.de/10014849241

Segmenting the toy industry : a study of pre-teen Millennials

Patino, Anthony; Kaltcheva, Velitchka D.; Lingelbach, David - In: The journal of consumer marketing 29 (2012) 2, pp. 156-162

Persistent link: https://www.econbiz.de/10009542411

A comparison of the market orientation of Chinese and US firms

Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37

Persistent link: https://www.econbiz.de/10003670388