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The long tail of loyalty: how...
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The cause manifesto
Ferguson, Rick
;
Goldman, Sharon M.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10003987509
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The aging of Aquarius
Ferguson, Rick
;
Brohaugh, Bill
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 76-81
Persistent link: https://www.econbiz.de/10003942444
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