Based on a survey of the Times Top 200 companies, the use, content and attitudes of formal corporate codes of ethics in some of the largest British enterprises are empirically analysed. Looking at the rationale for and against the introduction of codes of ethics, a large umber of industry...

Compares the affinity credit card markets in the USA and the UK, focusing on the members of the partnership trio: charities, card issuers and cardholders. The affinity card market in both the USA and the UK is expanding rapidly. Explores the motivations for entering the partnerships and the...

Business ethics is an area growing in importance for business managers. Research in the USA suggests that three‐quarters of major corporations have specific codes of ethics, and in the UK some 40 per cent (and increasing) of major organisations have codes of ethics. This article explains a...

Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und Strategie ist von der Spannung zwischen dem Wunsch nach globaler Standardisierung und dem Erfordernis lokaler Anpassung geprägt. Diese...