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Small retailer employment of older workers : an assessment
Peterson, Robin T. - In: Journal of business strategies 24 (2007) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10003598654
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Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T. - In: Journal of marketing communications 13 (2007) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
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An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
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Perceptions on social responsibility : the entrepreneurial vision
Peterson, Robin T.; Jun, Minjoon - In: Business & society 48 (2009) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10003884513