The Hispanic market is growing and changing, providing a vital and necessary marketplace for a wide variety of products. Analyses the Hispanic market in the USA, concentrating on advertising. Identifies the Hispanic market through demographic analysis, reviews the manner in which advertisers...

Explores the influence of Japan’s culture on its innovative strengths and weaknesses. Indicates that Japan is good at evolutionary and process innovation but not so hot on inventing. Links this to Hofstede’s cultural dimensions, comparing Japanese with US results. Attempts to link Japanese...

The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Common Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary...

Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation through sponteneous...

Taking into account that, although service quality has had an immense popularity and generated much research in the USA, with limited studies completed on its international dimensions, compares US and Mexican consumers’ perceptions of service quality. Ascertains the differences between the two...

As the Japanese have catapulted themselves to become a supereconomic power, many reasons have been given regarding their rapid progression – one of which is the claim that they are the world′s premier marketers. Certainly US marketers would argue this point. However, the unparalleled rise of...

Japanese General Trading Companies or sogo shoshas have been instrumental in the phenomenal Japanese economic miracle of the last 40 years. In 1982, the USA passed the Export Trading Company Act to home grow its own sogo shoshas ; to date the Act has been ineffective ‐ yet the need remains....