With bank deregulation and more sophisticated customers, it has become very important that banks and other financial institutions determine the factors which are pertinent to the customer′s selection process. Through a survey of households, evaluates the relative importance attached to...

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like...