Narrow search
Showing 1 - 10 of 29
Cover Image
Comparison of benefits of radio frequency identification : implications for business strategic performance in the US and Korean retailers
Kim, Eun Young; Ko, Eunju; Kim, HaeJung; Koh, Chang E. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 797-806
Persistent link: https://www.econbiz.de/10003781845
Cover Image
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte; Kastner, Margit; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Cover Image
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond; Walsh, Michael G.; Lee, Christopher - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Cover Image
MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming; Taylor, Charles Raymond; Fang, Eric - In: Reviving traditions in research on international market …, (pp. 35-47). 2003
Persistent link: https://www.econbiz.de/10002566098
Cover Image
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Cover Image
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond; Franke, George R. - In: Breaking new ground in theory and practice, (pp. 375-394). 2011
Persistent link: https://www.econbiz.de/10009380999
Cover Image
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.; Taylor, Charles Raymond; Hill, … - In: Journal of international marketing 19 (2011) 2, pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Cover Image
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
Cover Image
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203
Cover Image
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644