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~subject:"Umweltbewusstsein"
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Umweltbewusstsein
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What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang
;
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
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Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Cheng, Zhao-Hong
;
Chang, Chun-Tuan
;
Lee, Yu-Kang
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10012209203
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