In theory, eco-labels have great potential to reduce the environmental and social impact of products via consumer choice. In practice, the diffusion of eco-labels remains limited, with consumers expressing concerns about their value. One problem is a perceived tradeoff between the eco-label...

We conducted a survey to gauge consumer awareness, understanding, and preferences for coffee eco-labeling. The survey covers the following labels: Rainforest Alliance Certified, Fair Trade Certified, USDA Organic, Bird Friendly and UTZ. The results, based on more than 800 responses, show that...

While there is increasing use of eco-labeling, conditions under which eco-labels can command price premiums are not fully understood. In this paper, we demonstrate that the certification of environmental practices by a third party should be analyzed as a strategy distinct from – although...

Eco-labels emphasize information disclosure as a tool to induce environmentally friendly behaviors by both firms and consumers. The goal of eco-labels is to reduce information asymmetry between producers and consumers over the environmental attributes of a product or service. However, by...