Narrow search
Showing 1 - 3 of 3
Cover Image
Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
Cover Image
How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; … - In: Journal of business research : JBR 111 (2020), pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Cover Image
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Yao, Jun; Oppewal, Harmen; Wang, Di - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1075-1094
Persistent link: https://www.econbiz.de/10012386863