The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business‐to‐business dimension of retailing has been largely neglected. The current work examines one particular...

Purpose – The purpose of this research is to specifically explore the role of management characteristics in the international development of SMEs. Design/methodology/approach – Since the intention of this study was to build theory from an unexplored area of research, a multiple case approach...

Purpose – The internationalisation of large multinational retailers is well documented and much research attention has been given to their motives and strategies for expansion. Yet, no research in this field has specifically addressed the internationalisation of small‐ to medium‐sized...

Multinational retail operations are becoming an increasingly important element in the modern retail environment. Until recently, multinational organisations have been limited in number, particularly because of the inhibiting cultural and organisational problems associated with international...