Purpose – The purpose of this paper is to critically review the relationship between management research and practice particularly in the UK. Design/methodology/approach – The paper takes the form of an historical survey of initiatives and different conceptual approaches. Findings – The...

Purpose – The purpose of this paper takes an overview of the history of both the funding and the assessment of research within Business Schools in the wider context of social science research which examines the practice of management. Design/methodology/approach – Historical archives and...

Most marketing managers are now convinced about the benefits that businesses gain from marketing planning. In the UK, research indicates that the majority of businesses are involved in some kind of planning activity. In Portugal, where the marketing function is less well established, marketing...