Research into the entrepreneurial species, indigenous and non-indigenous types from both rural and urban regions in the UK has been sparse, to say the least. This paper presents insights into how both rural and urban socioeconomic environments influence the emergence of specific types of...

Purpose – This article aims to address the paucity of research in relation to eating establishments and food marketing by focussing on the public house sector in the UK. Design/methodology/approach – This research uses secondary data and a qualitative case study approach to investigate pub...

Purpose – The purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing. Design/methodology/approach – A deductive‐inductive approach based on interviews with 15 small hotel...