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The purpose of this paper is to explore the ethical concerns in cosmetics retailing and its implications on comparative consumers' purchase decisions of cosmetics in the UK and Bangladesh. Consumer response to ethical and green issues in the recent years appears to vary considerably between...
Persistent link: https://www.econbiz.de/10010760057
The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying...
Persistent link: https://www.econbiz.de/10014848363
The accelerated globalisation of world markets in the last 30 years has increased the importance of internationalisation models for both academics and practitioners. The internationalisation process of SMEs is one of the newest developments in this area, with major implication for the strategic...
Persistent link: https://www.econbiz.de/10015385118