Leonidou, Leonidas C.; Palihawadana, Dayananda; Talias, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 786-820
Purpose – The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis; to trace variations in consumers' evaluations with regard to various cues characterizing US or Chinese goods; and to provide a comparison of...