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The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands

Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435

Persistent link: https://www.econbiz.de/10010230139

An exploration of assimilating service relation strategies in the private and the public sector

Caemmerer, Barbara; Banerjee, Madhumita - In: Journal of relationship marketing : innovations & … 8 (2009) 1, pp. 68-79

Persistent link: https://www.econbiz.de/10003837026

Status consumption in cross-national context : socio-psychological, brand and situational antecedents

Shukla, Paurav - In: International marketing review 27 (2010) 1, pp. 108-129

Persistent link: https://www.econbiz.de/10003949175

The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Shukla, Paurav - In: International marketing review 29 (2012) 6, pp. 575-596

Persistent link: https://www.econbiz.de/10009678959

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison

Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252

Persistent link: https://www.econbiz.de/10008935741

Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment

Shukla, Paurav - In: Services marketing quarterly 31 (2010) 4, pp. 466-484

Persistent link: https://www.econbiz.de/10008729056

The differential impact of brand equity on B2B co‐branding

Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: Journal of Business & Industrial Marketing 27 (2012) 8, pp. 623-634

Purpose – Co‐branding strategies are now seen increasingly in business‐to‐business (B2B) settings, however, there has been little research in this area. This study aims to investigate the benefits of a B2B co‐branding strategy where the partner brands have different brand equity...

Persistent link: https://www.econbiz.de/10014843148

Segmenting the betting market in England

Hand, Chris; Singh, Jaywant - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 111-127

Persistent link: https://www.econbiz.de/10010242922

New brand extensions : patterns of success and failure

Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-242

Persistent link: https://www.econbiz.de/10009618392

The differential impact of brand equity on B2B co-branding

Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-634

Persistent link: https://www.econbiz.de/10009672448