Brewing in the United Kingdom in the years following 1950 saw a shift from a production to a retailing orientation. As part of this shift, the role of the area manager started to move from production and sales discipline to retail development. This article explores the job of the area manager...

How do new professional service firms strategically position themselves in fields where developing a favourable external reputation is critical to performance? Are certain positioning strategies more effective than others? This study reveals that most professional service firm start-ups attempt...

This study examines change initiated from the center of mature organizational fields. As such, it addresses the paradox of embedded agency — that is, the paradox of how actors enact changes to the context by which they, as actors, are shaped. The change examined is the introduction of a new...