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~subject:"United States"
~subject:"Werbepsychologie"
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Subject
All
United States
Werbepsychologie
Werbung
13,651
Advertising
9,584
Werbewirkung
3,693
Advertising effects
3,639
Konsumentenverhalten
2,792
Consumer behaviour
2,786
Online-Marketing
1,715
Internet marketing
1,710
Theorie
1,361
Theory
1,330
Deutschland
996
USA
914
Verbrauchsgüter
816
Marketing
792
Markenführung
709
Brand management
705
advertising
626
Marketingmanagement
625
Marketing management
606
Social Web
522
Social web
521
Germany
478
Preismanagement
455
Pricing strategy
455
Markenimage
437
Brand image
426
Markenartikel
417
Wettbewerb
398
Zielgruppe
337
Vereinigte Staaten
334
Brand
331
Target group
324
Werbewirtschaft
309
Marktforschung
307
Competition
293
Öffentlichkeitsarbeit
281
Advertising industry
273
Internet
267
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Online availability
All
Undetermined
182
Free
72
Type of publication
All
Article
643
Book / Working Paper
384
Journal
6
Type of publication (narrower categories)
All
Article in journal
551
Aufsatz in Zeitschrift
551
Graue Literatur
119
Non-commercial literature
119
Aufsatz im Buch
92
Book section
92
Arbeitspapier
77
Working Paper
77
Hochschulschrift
52
Thesis
42
Collection of articles of several authors
25
Sammelwerk
25
Bibliografie enthalten
16
Bibliography included
16
Konferenzschrift
14
Lehrbuch
13
Textbook
13
Aufsatzsammlung
12
Conference proceedings
9
Collection of articles written by one author
8
Reprint
8
Sammlung
8
Bibliographie
7
Case study
6
Fallstudie
6
Conference paper
4
Konferenzbeitrag
4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
Guidebook
3
Handbook
3
Handbuch
3
Ratgeber
3
Amtsdruckschrift
2
Bibliography
2
Biografie
2
Biography
2
Fallstudiensammlung
2
Government document
2
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Language
All
English
955
German
70
French
4
Polish
2
Undetermined
2
Russian
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Esch, Franz-Rudolf
7
Moser, H. R.
7
Mueller, Barbara
7
Yoon, Sukki
7
Berndt, Ernst R.
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Dave, Dhaval
5
Forker, Olan D.
5
Huh, Jisu
5
Kroeber-Riel, Werner
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Allen, Chris T.
4
Alston, Julian Mark
4
Baek, Tae Hyun
4
Cheong, Yunjae
4
Choi, Yung Kyun
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Kim, Yeonshin
4
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Wang, Jing
4
Chandra, Ambarish
3
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Institution
All
National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
Springer Fachmedien Wiesbaden
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
IGI Global
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Smithsonian Institution
1
Springer International Publishing
1
Stiftung Verbraucherinstitut
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
United States Trademark Association
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
38
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
29
Working paper / National Bureau of Economic Research, Inc.
26
International journal of advertising : the review of marketing communications
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of business research : JBR
12
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
9
Journal of marketing communications
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Psychology & marketing
8
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of global marketing
7
Journal of historical research in marketing
7
The journal of media economics
7
European journal of marketing : EJM
6
International journal of industrial organization
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Selling modernity : advertising in twentieth-century Germany
6
Services marketing quarterly
6
The history of advertising
6
Advances in applied microeconomics : a research annual
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing
5
Journal of promotion management : JPM
5
NBER working paper series
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The Sage handbook of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of agricultural and applied economics
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
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Source
All
ECONIS (ZBW)
1,004
USB Cologne (EcoSocSci)
28
OLC EcoSci
1
Showing
1
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of
1,033
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date (oldest first)
1
Techniques of demand forecasting for industrial products
Balakrishna, S.
-
1968
Persistent link: https://www.econbiz.de/10000569400
Saved in:
2
The pricing of consumer goods : theory and practice
Shapiro, Benson P.
-
1972
Persistent link: https://www.econbiz.de/10001954679
Saved in:
3
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
4
Kauf mich! : visuelle Rhetorik in der
Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
5
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
6
Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung
Brand, Horst W.
-
1978
Persistent link: https://www.econbiz.de/10000067280
Saved in:
7
Wirkung von Werbesprache : eine experimentelle Untersuchung zur Interaktion von Bild und Text
Conen, Dieter
-
1985
Persistent link: https://www.econbiz.de/10000076908
Saved in:
8
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
Saved in:
9
Reverse dumping
Flam, Harry
-
1987
Persistent link: https://www.econbiz.de/10000082450
Saved in:
10
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
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