This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework. The series features seven books, six of which cover...

"Thomas Watson Jr. drove IBM to undertake the biggest gamble in business history with a revolution no other company of the age could dare--the creation in the 1960s of the IBM System/360, the world's first fully integrated and compatible mainframe computer that laid the foundation for the...