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Managerial economics : economic tools for today's decision makers

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Greed and fear

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Predicting success of mobile game after market launch using app downloads and sales revenues as performance indicators

Nam, Kyungjin; Kim, Hyejin - 2018

The world game industry, especially the mobile game market, has grown rapidly in recent years. One of the interesting characteristics of mobile game performance is that its lifetime is remarkably short compared to that of online games and most downloads are peaked in the early period of the...

Persistent link: https://www.econbiz.de/10011990491