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~subject:"United States"
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Subject
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United States
Werbung
13,645
Advertising
9,581
Werbewirkung
3,693
Advertising effects
3,639
Konsumentenverhalten
2,791
Consumer behaviour
2,785
Online-Marketing
1,715
Internet marketing
1,710
Theorie
1,359
Theory
1,328
Deutschland
994
USA
914
Verbrauchsgüter
817
Marketing
792
Markenführung
709
Brand management
705
advertising
626
Marketingmanagement
625
Marketing management
606
Social Web
522
Social web
521
Germany
477
Preismanagement
455
Pricing strategy
455
Markenimage
437
Brand image
426
Markenartikel
417
Wettbewerb
398
Zielgruppe
337
Vereinigte Staaten
334
Brand
331
Target group
324
Werbewirtschaft
309
Marktforschung
307
Werbepsychologie
295
Competition
293
Öffentlichkeitsarbeit
281
Advertising industry
273
Internet
267
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Undetermined
114
Free
54
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Article
493
Book / Working Paper
260
Journal
3
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Article in journal
429
Aufsatz in Zeitschrift
429
Graue Literatur
106
Non-commercial literature
106
Arbeitspapier
70
Working Paper
70
Aufsatz im Buch
64
Book section
64
Hochschulschrift
32
Thesis
28
Collection of articles of several authors
11
Sammelwerk
11
Bibliografie enthalten
8
Bibliography included
8
Aufsatzsammlung
7
Collection of articles written by one author
7
Lehrbuch
7
Reprint
7
Sammlung
7
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7
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6
Fallstudie
6
Bibliographie
5
Konferenzschrift
5
Systematic review
4
Übersichtsarbeit
4
Conference proceedings
3
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Bibliografie
2
Bibliography
2
Biografie
2
Biography
2
Conference paper
2
Government document
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Bildband
1
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Language
All
English
735
German
21
French
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Dave, Dhaval
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
Lee, Taejun
3
Liaukonyte, Jura
3
Mathios, Alan D.
3
McQuarrie, Edward F.
3
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Institution
All
National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
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Source
All
ECONIS (ZBW)
743
USB Cologne (EcoSocSci)
13
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1
Techniques of demand forecasting for industrial products
Balakrishna, S.
-
1968
Persistent link: https://www.econbiz.de/10000569400
Saved in:
2
The pricing of consumer goods : theory and practice
Shapiro, Benson P.
-
1972
Persistent link: https://www.econbiz.de/10001954679
Saved in:
3
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
4
Reverse dumping
Flam, Harry
-
1987
Persistent link: https://www.econbiz.de/10000082450
Saved in:
5
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
6
The star-spangled hustle
Blaustein, Arthur I.
;
Faux, Geoffrey
-
1972
Persistent link: https://www.econbiz.de/10000013322
Saved in:
7
Three essays on the economics of advertising in oligopoly
Yi, Chae-u
-
1990
Persistent link: https://www.econbiz.de/10000900448
Saved in:
8
Grundlagen der internationalen
Werbung
: mit einer empirischen Fallstudie über den Einsatz von Werten in der
Werbung
am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
Saved in:
9
A survey of econometric studies of tobacco advertising
Alchin, Terry M.
-
1991
Persistent link: https://www.econbiz.de/10000910416
Saved in:
10
Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.
;
Boon, Leen
;
Kaiser, Harry M.
; …
-
1996
-
Rev
Persistent link: https://www.econbiz.de/10000935081
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