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Measuring image spillovers in umbrella-branded products
Sullivan, Mary W. - In: The journal of business : B 63 (1990) 3, pp. 309-329
Persistent link: https://www.econbiz.de/10001093963
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Slotting allowances and the market for new products
Sullivan, Mary W. - In: The journal of law & economics 40 (1997) 2, pp. 461-493
Persistent link: https://www.econbiz.de/10001229242
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Brand extensions : when to use them
Sullivan, Mary W. - In: Management science : journal of the Institute for … 38 (1992) 6, pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
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The Effect of the Big Eight Accounting Firm Mergers on the Market for Audit Services
Sullivan, Mary W. - In: The journal of law & economics 45 (2002) October, pp. 375 - 399
Persistent link: https://www.econbiz.de/10001724644
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How many trademarks does it take to protect a brand? : The optimal number of trademarks, branding strategy and brand performance
Sullivan, Mary W. - 2001
Persistent link: https://www.econbiz.de/10001587869
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Was Dodd-Frank justified in granting internal control audit exemption to small firms?
Dey, R. Mithu; Sullivan, Mary W. - In: Managerial auditing journal 27 (2012) 7, pp. 666-692
Persistent link: https://www.econbiz.de/10009611676