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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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Characteristics of radio commercials and their recall effectiveness
Sewall, Murphy A. - In: Journal of marketing 50 (1986) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10001008470
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Price determination in brick and mortar and online
Dandapani, Krishnan; Gupta, Sushil K.; Lassar, Walfried M. - In: The international journal of finance 25 (2013) 2, pp. 7739-7755
Persistent link: https://www.econbiz.de/10010382272
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 453-460
Persistent link: https://www.econbiz.de/10001174673