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United States
Marketing
39
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
Market entry
5
Theorie
5
Theory
5
Markteintritt
4
Arzneimittel
3
Brand image
3
Brand management
3
Einzelhandel
3
Markenführung
3
Markenimage
3
Pharmaceuticals
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Vereinigte Staaten
3
Absatz
2
Absatzplanung
2
Absatzpolitik
2
Brand
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China
2
Consumer goods
2
Direct marketing
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Direktmarketing
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Economic growth
2
Fallstudiensammlung
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India
2
Indien
2
Innovation
2
Konsumgüter
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Markenartikel
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Preis
2
Preismanagement
2
Price
2
Pricing strategy
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Wirtschaftswachstum
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English
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Kalyanaram, Gurumurthy
3
Bhagat, Rabi S.
1
Ford, David L. <Jr.>
1
Hao, Chen
1
Kerin, Roger A.
1
O'Regan, Rob
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Phelan, John
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Wittink, Dick R.
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American Marketing Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing knowledge series
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The international journal of human resource management
1
The journal of business and economic studies
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ECONIS (ZBW)
4
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1
Heterogeneity in entry effects between nondurable consumer product categories
Kalyanaram, Gurumurthy
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10001163885
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2
Boundary conditions for turnover intentions : exploratory evidence from China, Jordan, Turkey, and the United States
Hao, Chen
;
Ford, David L. <Jr.>
;
Kalyanaram, Gurumurthy
; …
- In:
The international journal of human resource management
23
(
2012
)
4
,
pp. 846-866
Persistent link: https://www.econbiz.de/10009503771
Saved in:
3
Effects of direct-to-consumer advertising of prescription drugs on prices
Kalyanaram, Gurumurthy
;
Phelan, John
- In:
The journal of business and economic studies
17
(
2011
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009507683
Saved in:
4
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
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