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Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.; Spotts, Harlan E.; Markos, Ereni - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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Novel teaching approaches in transitional economies : a case of client-based learning in Croatia
Lepkowska-White, Elzbieta; Parsons, Amy L. - In: Journal of the Academy of Business Education : JABE 13 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009551325
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How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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The impact of violent humor on advertising success : a gender perspective
Swani, Kunal; Weinberger, Marc G.; Gulas, Charles S. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
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It's just a joke : violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Advertising and violence : concepts and perspectives, (pp. 45-59). 2015
Persistent link: https://www.econbiz.de/10010498565