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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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The media buying process: perceptions of media sales representatives
Bichard, Shannon L.; Chambers, Todd; Patwardhan, Padmini - In: JMM : the international journal on media management 9 (2007) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar; Pillai, Deepa; Gistri, Giacomo - In: Handbook on cross-cultural marketing, (pp. 83-103). 2020
Persistent link: https://www.econbiz.de/10013459455