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Pricing Strategies in a Dynami...
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United States
Consumer behaviour
97
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USA
27
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24
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21
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Chintagunta, Pradeep K.
19
Rao, Vithala R.
8
Dubé, Jean-Pierre
3
Nair, Harikesh
3
Chu, Junhong
2
Gómez, Miguel I.
2
Honka, Elisabeth
2
McLaughlin, Edward
2
Narayan, Vishal
2
Saunders, Carolyne
2
Agarwal, Manoj Kumar
1
Dixit, Ashutosh
1
Duan, Jason A.
1
Dubé, Jean-Pierre H.
1
Eliashberg, Jehoshua
1
Gopinath, Shyam
1
Hitsch, Güenter J.
1
Hong, Yuan
1
Jiang, Renna
1
Jin, Ginger Zhe
1
Kartono, Benjamin
1
Kim, Minki
1
Kyriazidou, Ekaterini
1
Lilien, Gary L.
1
Liu, Hongju
1
Mahajan, Vijay
1
McAlister, Leigh
1
Perktold, Josef
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Prasad, Alok R.
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Seetharaman, P. B.
1
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1
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1
Sriram, S.
1
Sukumar, R.
1
Varaiya, Nikhil P.
1
Venkataraman, Sriram
1
Vilcassim, Naufel
1
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Marketing science
8
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Research paper series / Stanford Graduate School of Business
2
American journal of agricultural economics
1
Econometric models in marketing
1
Handbook of pricing research in marketing
1
Journal of applied econometrics
1
Journal of econometrics
1
Journal of marketing research : JMR
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Technological innovation : oversights and foresights
1
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ECONIS (ZBW)
27
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1
A balance model for evaluating firms for acquisition
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
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2
The strategic role of supermarket buyer intermediaries in new product selection : implications for systemwide efficiency
McLaughlin, Edward
- In:
American journal of agricultural economics
72
(
1990
)
2
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001085560
Saved in:
3
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
4
Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
- In:
Marketing science
30
(
2011
)
3
,
pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
Saved in:
5
Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.
;
Kartono, Benjamin
- In:
Handbook of pricing research in marketing
,
(pp. 9-36)
.
2009
Persistent link: https://www.econbiz.de/10003819627
Saved in:
6
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
Saved in:
7
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
McLaughlin, Edward
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
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8
A market experiment on trade promotion budget and allocation
Gómez, Miguel I.
;
Rao, Vithala R.
;
Hong, Yuan
-
2009
Persistent link: https://www.econbiz.de/10003941808
Saved in:
9
An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure
Chintagunta, Pradeep K.
- In:
Journal of business & economic statistics : JBES ; a …
16
(
1998
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10001231060
Saved in:
10
An empirical investigation of advertising strategies in a dynamic duopoly
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
38
(
1992
)
9
,
pp. 1230-1244
Persistent link: https://www.econbiz.de/10001130111
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