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Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins; Peck, Joann; Schweidel, David A. - In: Psychology & marketing 31 (2014) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
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Do specialized MBA programs cultivate alumni relationships and donations?
Wiggins Johnson, Jennifer; Thomas, Veronica; Peck, Joann - In: Journal of marketing for higher education 20 (2010) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10008653905
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Communal and exchange relationship perceptions as seperate constructs and their role in motivations to donate
Wiggins Johnson, Jennifer; Grimm, Pamela E. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 282-294
Persistent link: https://www.econbiz.de/10008658297
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Managing sales teams in a virtual environment
Rapp, Adam; Ahearne, Michael; Mathieu, John E.; Rapp, Tammy - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10008664541
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Understanding the role of information communication in the buyer-seller exchange process : antecedents and outcomes
Agnihotri, Raj; Rapp, Adam; Trainor, Kevin - In: The journal of business & industrial marketing 24 (2009) 7, pp. 474-486
Persistent link: https://www.econbiz.de/10009525789
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Marketing culture to service climate : the influence of employee control and flexibility
Morgan, Tyler R.; Rapp, Adam; Richey, R. Glenn; … - In: The journal of services marketing 28 (2014) 6, pp. 498-508
Persistent link: https://www.econbiz.de/10010434593
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The influence of messages and benefits on donors' attributed motivations : findings of a study with 14 American performing arts presenters
Johnson, Jennifer Wiggins; Ellis, Bret - In: International journal of arts management 13 (2010/11) 2, pp. 4-15
Persistent link: https://www.econbiz.de/10008856934