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Building a university brand from within : university administrators' perspectives of internal branding

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Persistent link: https://www.econbiz.de/10003839174

Gorchels, Linda - 2006 - 3rd ed.

Accompanying CD-ROM contains ... "all 10 of the worksheets from the book, as well as a few figures ... converted to worksheets specifically for this CD ... [and] a few items from the Product Manger's Field Guide -- providing you with a total of more than 20 worksheets, templates, and checklists...

Persistent link: https://www.econbiz.de/10003148690

Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics

Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20

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Direct marketing and distribution : the case of Redbox

Vander Schee, Brain A.; Aurand, Timothy W.; Iacovelli, … - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 137-149

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Pedagogical considerations for mass customization : a case for cross-functional education

Balachandra, Ramaiya; Aurand, Timothy W.; Friar, John H. - In: Journal of the Academy of Business Education : JABE 4 (2003) 1, pp. 83-88

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The training of sales managers : current practice

Gordon, Geoffrey L.; Sepherd, C. David; Lambert, Brian; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 659-672

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Sales manager training practices in small and large firms

Shepherd, C. David; Gordon, Geoffrey L.; Ridnour, Rick E.; … - In: American journal of business : applying research to … 26 (2011) 2, pp. 92-117

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