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Racial-ethnic team-market congruency in professional sport
Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
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"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm; Kaplan, Alan; Rahinel, Ryan; Nadeau, John - In: International journal of sport finance 3 (2008) 2, pp. 106-118
Persistent link: https://www.econbiz.de/10003724780
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618