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United States
Consumer behaviour
19
Konsumentenverhalten
17
Brand management
9
Markenführung
8
USA
8
Brand
6
Brand image
6
Markenartikel
6
Markenimage
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Advertising
5
Advertising effects
5
Werbewirkung
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Werbung
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Brand alliances
4
Strategic alliance
4
Strategische Allianz
4
Customer satisfaction
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Kundenzufriedenheit
3
New product development
3
Online retailing
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Online-Handel
3
Produktentwicklung
3
Service quality
3
Strategic alliances
3
Success factor
3
Theorie
3
Theory
3
Brand architecture
2
Brand connection
2
Brand equity
2
Brand functionality
2
Brand skill
2
Classification
2
Classification schemes
2
Co-production
2
Construal-level theory
2
Consumer-based brand equity
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English
8
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Voss, Kevin E.
8
Gammoh, Bashar S.
3
Armstrong, J. Scott
1
Arnold, Todd
1
Fang, Xiang
1
Flaherty, Karen E.
1
Frankwick, Gary
1
Graefe, Andreas
1
Jiménez, Fernando R.
1
Mowen, John C.
1
Rayburn, Steven W.
1
Skiver, Ryan
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Srivastava, Prashant
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Yoo, Jaewon
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Journal of marketing theory and practice
2
American journal of business : applying research to practice ; AJB
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of retailing
1
Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
8
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1
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
Saved in:
2
Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E.
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
Saved in:
3
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
Saved in:
4
Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Skiver, Ryan
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
Saved in:
5
Evaluating the relationship of firm strategic orientations and new product development program performance
Srivastava, Prashant
;
Yoo, Jaewon
;
Frankwick, Gary
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
Saved in:
6
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
7
A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.
;
Voss, Kevin E.
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
Saved in:
8
Role stressors and retail performance : the role of perceived competitive climate
Arnold, Todd
;
Flaherty, Karen E.
;
Voss, Kevin E.
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10003870659
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