Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Twenty years of IMC : a study...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Managers
41,803
Führungskräfte
41,297
Marketingmanagement
19,593
Brand management
19,288
Marketing management
18,997
Markenführung
18,874
Consumer behaviour
12,531
Konsumentenverhalten
12,487
Asiatisch-pazifischer Raum
8,677
Asia-Pacific region
8,578
Theorie
8,454
Theory
8,356
Markenartikel
8,165
Brand
8,120
Markenimage
7,864
Brand image
7,765
Corporate Governance
6,905
Corporate governance
6,860
Unternehmenserfolg
6,774
Firm performance
6,701
Führungsstil
6,346
Deutschland
6,305
Leadership style
6,249
Meinung
6,050
Marketing
5,891
USA
5,815
Opinion
5,747
Germany
5,717
Relationship marketing
5,266
Beziehungsmarketing
5,256
Executive compensation
4,354
Managervergütung
4,344
Prinzipal-Agent-Theorie
4,026
Agency theory
4,015
Management
3,863
Führungskraft
3,719
Leadership
3,345
Strategisches Management
3,334
Social Web
3,301
more ...
less ...
Online availability
All
Undetermined
726
Free
687
CC license
11
Type of publication
All
Article
3,478
Book / Working Paper
1,945
Journal
22
Type of publication (narrower categories)
All
Article in journal
2,947
Aufsatz in Zeitschrift
2,947
Graue Literatur
873
Non-commercial literature
873
Arbeitspapier
692
Working Paper
692
Aufsatz im Buch
503
Book section
503
Hochschulschrift
190
Thesis
162
Collection of articles of several authors
149
Sammelwerk
149
Case study
121
Fallstudie
121
Reprint
53
Lehrbuch
52
Textbook
49
Aufsatzsammlung
47
Konferenzschrift
41
Collection of articles written by one author
40
Sammlung
40
Amtsdruckschrift
34
Conference proceedings
34
Government document
34
Bibliografie enthalten
31
Bibliography included
31
Ratgeber
24
Guidebook
23
Glossar enthalten
22
Glossary included
22
Biografie
17
Interview
15
Biography
14
No longer published / No longer aquired
12
Statistik
11
Conference paper
8
Fallstudiensammlung
8
Handbook
8
Handbuch
8
Konferenzbeitrag
8
more ...
less ...
Language
All
English
5,246
German
186
French
9
Russian
5
Undetermined
3
Polish
2
Spanish
2
Portuguese
1
more ...
less ...
Author
All
Bebchuk, Lucian A.
34
Kaplan, Steven N.
20
Murphy, Kevin James
20
Fried, Jesse M.
19
Hallock, Kevin F.
16
Alesina, Alberto
15
Bertrand, Marianne
15
Fahlenbrach, Rüdiger
15
Lergetporer, Philipp
15
Werner, Katharina
15
Woessmann, Ludger
15
Yermack, David L.
15
Graham, John R.
14
Frydman, Carola
13
Hall, Brian J.
13
Jenter, Dirk
13
Malmendier, Ulrike
13
Westphal, James D.
13
Kaiser, Harry M.
12
Kato, Takao
12
Kotler, Philip
12
Lewellen, Katharina
12
Palia, Darius
12
Blendon, Robert J.
11
Larcker, David F.
11
Shiller, Robert J.
11
Silk, Alvin J.
11
Tate, Geoffrey
11
Davidson, Wallace Norman
10
Harvey, Campbell R.
10
Mullainathan, Sendhil
10
Zeckhauser, Richard
10
Aggarwal, Raj
9
Edmans, Alex
9
Gabaix, Xavier
9
Shue, Kelly
9
Sirmans, Clemon F.
9
Stroebel, Johannes
9
Stulz, René M.
9
Weisbach, Michael S.
9
more ...
less ...
Institution
All
National Bureau of Economic Research
50
American Marketing Association
10
Harvard Graduate School of Business Administration
4
USA / Government Accountability Office
4
Bertelsmann Stiftung
3
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
3
Cornell University / Department of Agricultural Economics
3
East West Center <Manoa, Hawaii>
3
Edward Elgar Publishing
3
European Parliament / Directorate-General for External Policies of the Union
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Forschungsinstitut zur Zukunft der Arbeit
3
IGI Global
3
Institute of Southeast Asian Studies
3
USA / Congress / House of Representatives / Committee on Ways and Means / Subcommittee on Trade
3
USA / General Accounting Office
3
American Management Association
2
American Steamship Owners' Association
2
Books on Demand GmbH <Norderstedt>
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco
2
FinanzBuch Verlag
2
Gottfried Wilhelm Leibniz Universität Hannover
2
House of Representatives
2
John F. Kennedy School of Government
2
Leonard N. Stern School of Business
2
Pacific American Steamship Association
2
Peterson Institute for International Economics
2
Rheinisch-Westfälische Technische Hochschule Aachen
2
Rodney L. White Center for Financial Research
2
Shipowners Association of the Pacific Coast
2
Springer Fachmedien Wiesbaden
2
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
2
USA / Department of Commerce
2
United States / Congress / House / Committee on Energy and Commerce / Special Subcommittee on U.S. Trade with China
2
United States / Congress / Senate / Committee on Foreign Relations / Subcommittee on East Asian and Pacific Affairs
2
University of British Columbia / Finance Division
2
University of California Berkeley / Institute of East Asian Studies
2
University of Toronto / Department of Economics
2
Weltbank
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
212
Academy of Management journal : AMJ
91
Journal of financial economics
76
The review of financial studies
71
The journal of finance : the journal of the American Finance Association
68
Harvard business review : HBR
49
NBER working paper series
49
Journal of financial and quantitative analysis : JFQA
46
Journal of accounting & economics
40
Discussion paper series / IZA
35
Discussion paper / Centre for Economic Policy Research
34
Journal of business ethics : JOBE
32
The journal of corporate finance : contracting, governance and organization
32
Journal of advertising research
26
Journal of business research : JBR
25
Strategic management journal
25
The journal of business : B
25
Harvard-Business-Manager : das Wissen der Besten
23
Management international review : mir ; journal of international business
22
Journal of business venturing
21
Journal of marketing
21
Discussion paper series / John M. Olin Center for Law, Economics, and Business, Harvard Law School
20
The journal of applied business research
20
Review of quantitative finance and accounting
19
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
18
The American economic review
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
17
Working papers / Harvard Business School, Division of Research
17
The journal of law & economics
16
American business review
15
Business horizons
15
Journal of banking & finance
15
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
15
Industrial relations : a journal of economy & society
14
International journal of hospitality management
14
Journal of marketing theory and practice
14
Marketing science
14
European journal of marketing : EJM
13
Faculty & research / Insead : working paper series
13
more ...
less ...
Source
All
ECONIS (ZBW)
5,436
USB Cologne (EcoSocSci)
5
RePEc
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
5,445
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
2
Perspectives on marketing
Miletsky, Jason I.
;
Hand, Michael
-
2009
Persistent link: https://www.econbiz.de/10009236673
Saved in:
3
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
4
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
5
Branding trust : advertising and trademarks in nineteenth-century America
Black, Jennifer M.
-
2024
Persistent link: https://www.econbiz.de/10014518771
Saved in:
6
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
Saved in:
7
Executive departures without client losses : the role of multiplex ties in exchange partner retention
Rogan, Michelle
- In:
Academy of Management journal : AMJ
57
(
2014
)
2
,
pp. 563-584
Persistent link: https://www.econbiz.de/10010359921
Saved in:
8
Creative
managers
and managing creativity : a hermeneutic exploration
Granot, Elad
- In:
American journal of business : applying research to …
26
(
2011
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10009419258
Saved in:
9
Leveraging peer-to-peer networks in pharmaceutical marketing
Bhatia, Tulikaa
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 457-475)
.
2014
Persistent link: https://www.econbiz.de/10010353479
Saved in:
10
Survey of use of Instagram in higher education marketing
Primary Research Group <New York, NY>
-
2019
-
2019-20 edition
Persistent link: https://www.econbiz.de/10012651699
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
