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United States
Marketing
34,283
Relationship marketing
31,662
Beziehungsmarketing
31,003
Consumer behaviour
21,871
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21,668
Marketingmanagement
19,696
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19,100
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7,281
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5,827
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5,327
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5,288
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4,316
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4,096
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4,083
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4,080
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4,051
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4,048
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4,047
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4,047
Internet marketing
3,992
Selling
3,758
E-commerce
3,722
USA
3,620
Markenartikel
3,522
Brand
3,469
Markenimage
3,443
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3,403
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2,989
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2,928
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Kotler, Philip
17
Smith, Alan D.
17
Kaiser, Harry M.
12
Weitz, Barton A.
11
Bernard, Andrew B.
9
Hortaçsu, Ali
9
Jensen, J. Bradford
9
Schott, Peter K.
9
Calantone, Roger J.
8
Einav, Liran
8
Grewal, Dhruv
8
Hawkins, Del I.
8
Lafontaine, Francine
8
Neumark, David
8
Redding, Stephen
8
Johnson, Michael D.
7
Kumar, V.
7
Malshe, Avinash
7
Perreault, William D.
7
Syverson, Chad
7
Campbell, Jeffrey R.
6
Haltiwanger, John C.
6
Hartley, Robert F.
6
Homburg, Christian
6
Kesavan, Saravanan
6
Korzenny, Felipe
6
Levy, Michael
6
Mothersbaugh, David L.
6
Raman, Ananth
6
Song, Michael
6
Beatty, Sharon E.
5
Berndt, Ernst R.
5
Bresser, Rudi K. F.
5
Cosgrove, Kenneth M.
5
Dant, Rajiv P.
5
Gaur, Vishal
5
Gulati, Ranjay
5
Han, Heesup
5
Hausman, Jerry A.
5
Hosken, Daniel S.
5
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National Bureau of Economic Research
20
American Marketing Association
14
USA / Bureau of the Census
10
USA / General Accounting Office
6
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
World Trade Organization
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Federal Reserve Bank of Chicago
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
IGI Global
2
NetLibrary, Inc
2
USA / Department of Agriculture
2
USA / Economic Research Service
2
USA / Treasury Department
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
British Productivity Team on Retailing
1
Brookings Institution / Task Force on the Internet
1
Business Information Centre <Toronto>
1
CRC Press
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Studies in Higher Education, UC Berkeley
1
Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eisenhower Center for the Conservation of Human Resources
1
Eurohandelsinstitut
1
European Society for Opinion and Marketing Research
1
Federal Reserve Bank of San Francisco
1
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Working paper / National Bureau of Economic Research, Inc.
60
Journal of business research : JBR
35
Journal of marketing
32
Harvard business review : HBR
31
Journal of retailing and consumer services
30
The journal of personal selling & sales management : JPSSM
24
International journal of hospitality management
20
NBER working paper series
20
American journal of agricultural economics
19
International journal of retail & distribution management
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Journal of business ethics : JOBE
18
Journal of marketing channels : ... distribution systems, strategy, and management
18
Journal of marketing theory and practice
18
Academy of Management journal : AMJ
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
The journal of services marketing
17
The electricity journal
16
Harvard-Business-Manager : das Wissen der Besten
15
Journal of advertising research
15
Political marketing in the United States
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Marketing science
14
SpringerLink / Bücher
14
Working papers / Harvard Business School, Division of Research
14
The journal of business & industrial marketing
13
Journal of marketing management : MM
12
Services marketing quarterly
12
The American economic review
12
The journal of consumer marketing
12
Discussion paper / Centre for Economic Policy Research
11
Journal of marketing theory and practice : JMTP
11
Monthly labor review : MLR
11
The international review of retail, distribution and consumer research
11
Journal of business-to-business marketing
10
Journal of historical research in marketing
10
MSI reports : working paper series
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
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Source
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ECONIS (ZBW)
3,235
USB Cologne (EcoSocSci)
42
RePEc
8
BASE
1
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1
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1
Is suggestive
selling
effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth Harshkant
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
2
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
3
Salesperson slotting allowance authority in manufacturer-retailer negotiations
Rowe, William J.
;
Seevers, Matthew T.
;
Zemanek, James …
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 232-241
Persistent link: https://www.econbiz.de/10010463617
Saved in:
4
Salesperson's listening ability as an antecedent to relationship
selling
Drollinger, Tanya
;
Comer, Lucette B.
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 50-59
Persistent link: https://www.econbiz.de/10009723091
Saved in:
5
Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within
marketing
ch...
Dapko, Jennifer L.
;
Artis, Andrew B.
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
Saved in:
6
Customer centered
selling
: sales techniques for a new world economy
Jolles, Robert L.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003865451
Saved in:
7
Not all adaptive
selling
to omni-consumers is influential : the moderating effect of product type
Yurova, Yuliya
;
Rippé, Cindy B.
;
Weisfeld-Spolter, Suri
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 271-277
Persistent link: https://www.econbiz.de/10011629299
Saved in:
8
Special issue on sales and customer development
Sharma, Arun
(
ed.
);
Syam, Niladri
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011822256
Saved in:
9
The challenger customer :
selling
to the hidden influencer who can multiply your results
Adamson, Brent
;
Dixon, Matthew
;
Spenner, Pat
;
Toman, Nick
-
2015
Introduction: the hardest part of
selling
solutions -- The dark side of customer consensus -- The mobilizer -- The art …
Persistent link: https://www.econbiz.de/10011458682
Saved in:
10
Demography and disappearing merchandise : how older workforces influence retail shrinkage
Avery, Derek R.
;
McKay, Patrick F.
;
Hunter, Emily M.
- In:
Journal of organizational behavior : OB ; the internat. …
33
(
2012
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009492341
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